Monday 1 December 2008

Genesis: Creative Genius




The 2009 iO ID, with Shimano Alfine hub gears. "Awesome... the perfect winter bike" (MBR)

Nah, not the wooden 80's prog-rock Genesis, the decidedly metal Ridgeback Genesis range, probably the best thing ever to come out of a UK bike design studio. Frame design is the key to their success: not only with the aluminium Core series but the clever use of Reynolds 853 and 520 steel alloy, wrought into tough, slim, lightweight frames that look and feel like the top-class bikes they are.

Not content with redefining UK cycling, this year they've gone on to re-invent the wheel, using hub gears for dishless build strength and crud-free shifting. Built with UK riders in mind, ridden and refined by the best in the business, Genesis bikes are the ultimate in no-nonsense, built-to-last bike engineering. We have a great selection of 2009 models in stock right now, ready and waiting... plus a huge price reduction on the last remaining '08 Altitude 1's – down 30% to £550!

It's all waay too cool for Phil ;)

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